Blog | Hannah Adcock

Seven Things I Have Learnt in the Last Three Weeks

After spending three weeks on a working holiday with my husband, I’ve learnt a few things about the places we’ve visited. So, here goes…

Why Greece is in Trouble

Now, I’ve got a subscription to The Economist so I could give you hook, line and stinker on why Greece is sinking faster than a €450 million ferry. However, I always think that stories as well as stats are revealing, so here’s mine:

Should you charge an Egyptian less than a Brit for the same product?

The answer to this question may well depend on whether you are an Egyptian or a Brit, but what if you are neither? Say you are Chinese – an impartial observer. What do you think?

Tweeting in Different Time Zones

I’ve always had a slightly ambivalent relationship with Twitter. When I first heard about it I thought it sounded fairly pointless. Not even a case of sound and fury signifying nothing, but more a fit of flatulence, best ignored.

HTML Newsletters for Dummies

I’ve never quite worked out what to do about newsletters. I’m very happy writing copy for them, but these days text only newsletter can look a bit sad – as though you haven’t really tried hard enough.

Show Not Tell

‘Show not Tell’ is one of the most important concepts for a writer. It’s also one of the hardest to explain for although it slides smoothly off the tongue, it usually only takes a few seconds for a student to think – ‘hang on. What does that actually mean?’

How to market the Egyptian Revolution

Recently, an Egyptian travel agent asked me to put together a newsletter reassuring his many subscribers that Egypt is now a lovely and peaceful place to come on holiday. It’s certainly been one of the lowest tourist seasons on record in South Sinai, and everyone here is holding their breath as to whether the foreigners will come back.